Media Center * Coca Cola - International Package Design Award


Date:  September 30, 2009

 

EXAL CORPORATION WINS BUSINESS AWARD FOR “BEST PACKAGE DESIGN”
Aluminum container manufacturer takes top award at New York City event


(Youngstown, OH) Exal Corporation, the world-leading manufacturer of extruded aluminum packaging, has earned top honors at the 2009 International Business Awards in the category of Best Package Design.  Exal was presented with a Stevie® Award during ceremonies in New York City on September 14, 2009 for its evolutionary full-body shaped aluminum bottles created for Coca-Cola's Beijing WE8 Olympic program.
 
The project title WE8 draws from the idea of an artistic collaboration of West and East around eight themes (the number eight is considered lucky in China) from the "Coke Side of Life" platform.  To recognize the world meeting for Beijing 2008, Coca-Cola invited artists to depict the meaning of the occasion.  Eight of China’s important visual artists were united with eight international musicians to express the connection of all people.  The result of the artistic bridging of cultures was the WE8 series of eight stylized, aluminum bottle designs.  For each bottle design, a talented musical artist composed a companion song.  The Coca-Cola WE8 bottles were first released across the globe for the Beijing Summer Olympic Games.

Exal is recognized as the global leader in aluminum bottle manufacturing technology and with Coca-Cola has launched several with key market innovations including the world’s first full-body shaped aluminum bottle.  The WE8 bottles represent the world’s first resealable, full-body shaped aluminum bottle.

Exal was also recognized as an International Business Award finalist in two other categories.  Its aluminum bottle for Eaux Vives Water Inc., created for the ESKA brand was a finalist in Best Package Design category and Exal's Lightweight Coil-To-Can (C2C) Aluminum Beverage Bottle Manufacturing Technology was a finalist in the category of “Best New Product or Service of the Year-Manufacturing.”

“We are extremely pleased to be recognized for our innovative shaping technology that offers marketers the ability to build their brands with dynamic aluminum container designs that were not possible in the past,” commented Exal’s President and CEO Delfin Gibert.  “We see a fantastic future for full-body shaped aluminum bottles.” 

Described by the New York Post as, “the Business World’s own Oscars” the American Business Awards, now in its seventh year, drew 2,600 entries in over 40 categories from companies of all sizes and in virtually every industry.  More than 200 executives across the country participated in the judging process.  Additional information on the awards is available at www.stevieawards.com.

Exal Corporation is the world’s leading manufacturer of extruded aluminum packaging.  Exal also offers innovative coil-based metal packaging container options in North America and Europe and is the leading independent contract manufacturer of aerosol products and liquids in Latin America.  The company’s manufacturing facilities are located in Youngstown, OH, Argentina, Netherlands, France, Switzerland, Poland and Mexico.  Learn more about Exal at www.exal.com.

For more information on Exal's products and services, please contact:

Michael Clark
Sales Director - Beverage Containers
beveragesales@exal.com

Susan Chupak
Sales Director - Aerosol Containers 
aerosolsales@exal.com

Exal Corporation
One Performance Place
Youngstown, OH 44502
Tel:  (330) 744-2267
Fax:  (330) 744-1124
www.exal.com


For further press information, please contact:

Ed Martin       
Exal Corporation
18 Primrose Court
Norwalk, CT 06854
Tel:  (203) 852-1962
Fax:  (203) 852-0546
E-mail:  ed.martin@exal.com