July 2006
Exal(Boxal) Europe aluminium aerosols in good shape with L'Oreal
(France, Beaurepaire) Boxal (Exal Group) has designed the new shaped aerosols for the Studio and Obao ranges by L’Oréal. A shaped, elegant and refined can has been chosen for maximum impact on the shelves and to make it as comfortable to use as possible. In order to relaunch its leading brand in the hair styling and body care sectors, L'Oréal has put its faith in Boxal's technical know-how and manufacturing skills : shaped, elegant and refined aerosols has been chosen for maximum shelf appeal and user friendliness.
The special graphics highlight the innovative design creating a visual attraction which is very effective on the shelves. The 6 colours offset printing and soft finishingcontribute to the brand's success. Manufactured on the french site of Beaurepaire, this new packaging proposed in 3
sizes for the Studio range, 150, 250 and 300 ml and a unique 200 ml format for the Obao line. This full scale relaunch is a renewed example of the effective collaboration between Boxal and L'Oréal teams from the design stage to the launch in the market. Technical and industrial challenge, these new ranges reveal the scope of Boxal industrial design and technical know-how, to push the limits of packaging creation.
Exal Corporation is the world’s leading manufacturer of extruded aluminum packaging. The company also offers innovative coil-based metal packaging container options in North America and Europe and is the leading independent contract manufacturer of aerosol products and liquids in Latin America. The company’s manufacturing facilities are located in Youngstown, OH, Argentina, Netherlands, France, Switzerland, Poland and Mexico. More information is available on the company’s website: www.Exal.com
For more information on Exal's products and services, please contact:
Michael Clark
Sales Director - Beverage Containers
beveragesales@exal.com
Susan Chupak
Sales Director - Aerosol Containers
aerosolsales@exal.com
Exal Corporation
One Performance Place
Youngstown, OH 44502
Tel: (330) 744-2267
Fax: (330) 744-1124
www.exal.com
For further press information, please contact:
Ed Martin
Exal Corporation
18 Primrose Court
Norwalk, CT 06854
Tel: (203) 852-1962
Fax: (203) 852-0546
E-mail: ed.martin@exal.com