REINVIGORATING THE ENERGY DRINK CATEGORY

Energy drinks tend to look the same. So when Uptime wanted to revitalize their brand, they turned to Exal's aluminum bottle to set the brand apart. Not only did their strategy work, it breathed new life into the category.

A VISION FOR SUCCESS

When Uptime's owners acquired the brand, they believed Exal's aluminum bottles would capture attention. No energy drink had ever used a bottle, but Uptime was convinced that “never been done” didn't mean “couldn't be done,” an idea Exal lives by.

Uptime relaunched the brand using Exal's resealable aluminum bottle. Their efforts began in small, local markets. Consumers quickly found the drink because it looked so different than anything in the energy drink cooler. And the distinctive silhouette drove repeat sales; customers easily recognized their bottle—the only one in a sea of cans.

Our aluminum bottle helps this energy drink stand out in a highly saturated market.

FINDING THEIR NICHE

The brand has found a devoted fan base, many new to the energy drink market. The sleek bottle resonates with women and millennials looking for premium beverages. It has become an integral part of the brand's identity, building Uptime into an instantly recognizable energy drink in an otherwise saturated category.

The bottle pulls people into the brand.

UPTIME

1st

energy drink to embrace the aluminum bottle

2

Uptime products; they outperform brands with many more SKUs

PUSHING THE BOUNDARIES

Our innovative spirit has led to some of the industry's most recognizable aluminum packaging.

Anheuser-Busch

See Case Study

L'Oréal

See Case Study

Let's Get Started

Call or email and let us help you propel your brand forward.

Contact Us